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The Easiest Way to Get More Sales from the Internet Business Articles | January 6, 2010 The simple fact is - most people now look online when researching which companies to use for anything. Your website and your business email correspondence must reflect your professionalism and persona...
The simple fact is - most people now look online when researching which companies to use for anything. Your website and your business email correspondence must reflect your professionalism and personal style. They also need to stand out from the competition. And they need to make a connection with your viewers. ? WAIT! Is it actually possible to make a personal connection and establish a relationship with a total stranger on the Internet?
Yes, it is. And one of my favorite techniques is using audio.
A prospect needs to like you and trust you if they are going to give you their business. Consumers are more likely to trust you if they see and hear you. By including your photo and your personal voice greeting, you transform a normally impersonal medium (the web) into a friendlier, more welcoming place.
So how can you use audio to create a stronger connection with your prospects and clients (thus increasing your calls, sales, and resales)?
Here are three fun ideas:
??? * Greet visitors on your home web page ????? Your audio "welcome" will build rapport with prospects much quicker than typed words alone.
??? * Boost the impact of your testimonials ????? Written testimonials are good. But audio testimonials are even more powerful. Have your customers record their testimonials - in their own words - and put them on your website with their names and photos. (See some great examples of audio testimonials on my Extreme Designer Makeover webpage)
??? * Create "Audio Proposals" ????? If you email your sketches, photos, and estimates to a prospect, include an audio explaining everything and describing your design with emotion. This is not only more exciting and modern, but it is that personal connection that will encourage prospects to hire you.
Want to know the easiest way to get audio on your site and emails? I use a program called Audio Acrobat.? For a small monthly fee, it allows me to post my voice messages on as many web pages as I want, and I can send unlimited audio emails. It is so simple - all I do is call a phone number, record my message, and hang up. Immediately, my recording is available to use.
Ecommerce software offers tremendous advantages to today’s online retailers, who are seeking to gain an edge in a highly competitive market. Read on to learn about the key benefits of ecommerce software.
Ecommerce: Why It Can Work for Your Online Retail Business The online retail industry is, by far, one of the most competitive sectors today. But it has the potential to be extremely profitable for those Web shops that can develop and execute successful promotional and operational strategies. In order to thrive, these businesses must be able to clearly differentiate themselves from the hundreds of thousands of other sites out there. Ecommerce software helps Internet stores accomplish this – and more – by helping them make their Web presence as attractive, intuitive, and compelling as possible.
Some of the primary benefits that can be achieved through the deployment and use of an ecommerce software package include:
Broader Reach for Marketing and Promotion Efforts Many ecommerce software packages include capabilities that support even the most sophisticated search engine optimization strategies. This dramatically enhances marketing and promotional efforts by generating greater awareness among potential buyers and making it easier for more people to find a given Web site.
Additionally, many ecommerce software solutions offer a complete portfolio of professionally-styled design templates. This helps improve branding initiatives by providing online retailers with a way to project a better image without the need to hire third-party graphic designers.
Increased Revenues An ecommerce software solution can boost revenues in several ways. First, it can help drive more traffic to an online store, which in turn can result in a higher volume of sales. It can also offer customers a more intuitive interface for browsing, so they can more easily find what they are looking for.
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